When I first
embarked on this blogging adventure in February of 2010, I'll admit I was a
novice at it in more ways than one. Learning to let my freak flag fly, for one
thing, figuring out how to stand toe to toe with (and sometimes head and
shoulders above) the millions of other movie blogs out there, by offering up a
different spin on the basics of filmcraft - technique, trivia, retrospectives,
reviews - than you're probably used to. Or struggling to stay relevant, by paying
respect to the films of the present (which, let's be honest, is all people
really want to hear about) and also to the films of the past (which, let's face
it, is where all modern motion pictures get their ideas). Also learning that you can't
be everything to everyone all of the time; sure, people love their Comic Book Movies and their MacGuffin With Egg, but try blogging a quiz or two (or three,
or eight), and readers will have nothing to do with it. (It took me too long,
perhaps, to realize that once one person responds with the answers, it's pretty
much pointless for everyone else.)
Still, the thing
that's disappointed me the most is that I haven't been able to build up an audience to the
degree I'd initially hoped for. I have my core readership, of course, to whom
I'm eternally grateful. Ultimately, though, the responsibility of bringing
traffic to the site rests entirely on me, and only me, and I've been slow in
making that happen. Never one to toot my own horn, I was uncomfortable at first
posting updates to Facebook, or anywhere else for that matter, expecting, I
guess, to succeed on the strength of my words alone. But it takes a certain
amount of shameless self-promotion to make it anywhere in this world, a fact
I've only started warming up to, and now that I've started posting to Twitter
and Medium.com, we'll see what that does for the site. (Special thanks to Ether
Ling for crafting a marketing plan to help bolster the blog.)