Last week, we spoke a bit about the current state of advertising in Hollywood - specifically, how
film distributors have figured out a way to tease the trailers for upcoming
films, of all things, only to fall prey to Internet hackers and piracy. What we
didn't talk about, though the topic certainly merits some discussion, is how
these trailers seem to be advertising for films you may have already seen on
the big screen. And I'm not just talking about sequels repeating the vices and
virtues of their respective originals, as is so often the case. I'm talking
about specific shots or sequences lifted from previous blockbusters. They just
might be too subtle for anyone to notice them.
There's Marvel's Avengers: Age Of Ultron, of course,
which just opened to $191 million in the U.S. (and crossed the $631-million
mark at the box office worldwide). But while you can expect the sequel to the
Third Most Successful Film Of All Time to continue many of the MCU's
long-standing traditions - sequel baiting, mystical doodads, killing off major
characters only to bring them back in future installments - there's a moment,
approximately 1:30 into the third and final trailer for Age Of Ultron, that should be instantly familiar to fans of The Matrix Reloaded: