BLOGGER TEMPLATES AND TWITTER BACKGROUNDS
by D.W. Lundberg

Monday, July 5, 2010

... FOR "MARKETING PLOYS AND 'THE DEATHLY HALLOWS'"

A short one today. This week Warner Bros. debuted the first trailer for their upcoming Harry Potter two-fer, The Deathly Hallows. It doesn't disappoint. Here you go:



As you might have read in last week's post, I've been a fan of the Potter movie series ever since Prisoner Of Azkaban opened in June 2004. This newest trailer teases a great deal of the characters' ultimate fates (I especially like the overwhelming sense of dread that runs throughout), but that "Presented in 2 Parts" bit's galled me ever since I heard they were doing it.

I'm glad all you Potter-philes will get to see every nook and cranny of J.K. Rowling's final book make the translation to the big screen intact (I fully expect both movies to run a full six hours in combined length), but come on. The whole thing reeks of a cheap marketing ploy.

Oh, the filmmakers can claim "it's all for the fans" all they want, but what the studio is really after is what's in your wallet. (The tagline for each movie should read: One film! For the price of two!") Add a 3D experience into the mix, and they're practically quadrupling their ticket sales. Couldn't these guys come up with a creative way to satisfy fans without such slavish devotion to the source material? Or is Rowling's prose too precious to leave anything out?

(In related news, Twilight fans will be equally happy to note that Summit Entertainment plans to do the same thing with the final entry in that series, Breaking Dawn. Yay, twinkly vampire fans!)

And the worst part of it is, I'll probably end up happily handing over my money for both Harry Potter movies. But in 2D only. A guy's got to stick to his principles.

2 comments:

  1. OH I can't wait!!!! David doesn't know it yet but he's soooooo taking me for my birthday!! =)

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  2. k- so I'm bugged that it doesn't show that you have a comment when I've left one! =)

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