Last week, we spoke a bit about the current state of advertising in Hollywood - specifically, how
film distributors have figured out a way to tease the trailers for upcoming
films, of all things, only to fall prey to Internet hackers and piracy. What we
didn't talk about, though the topic certainly merits some discussion, is how
these trailers seem to be advertising for films you may have already seen on
the big screen. And I'm not just talking about sequels repeating the vices and
virtues of their respective originals, as is so often the case. I'm talking
about specific shots or sequences lifted from previous blockbusters. They just
might be too subtle for anyone to notice them.
There's Marvel's Avengers: Age Of Ultron, of course,
which just opened to $191 million in the U.S. (and crossed the $631-million
mark at the box office worldwide). But while you can expect the sequel to the
Third Most Successful Film Of All Time to continue many of the MCU's
long-standing traditions - sequel baiting, mystical doodads, killing off major
characters only to bring them back in future installments - there's a moment,
approximately 1:30 into the third and final trailer for Age Of Ultron, that should be instantly familiar to fans of The Matrix Reloaded:
Note the rapid-fire
glimpses of Steve Rogers/ Captain America battling the titular baddie atop a
speeding semi truck, objects occasionally spilling into oncoming traffic, as
leather-clad Natasha Romanoff/Black Widow races after them via motorcycle...
...action beats and
even certain camera angles that play out in a similar fashion during the
Wachowski Brothers' polarizing 2002 super-sequel. (Not to mention both films pit their protagonists against an evil artificial intelligence bent
on human destruction!)
Equally polarizing, at
least among disgruntled fanboys, is the trailer for Batman v Superman: Dawn Of Justice (man, does it hurt my fingertips having to type that out!), due March 25, 2016:
Oppressive imagery
aside (cripes, even the daytime scenes
look like they're shot through red and orange filters), BvS looks to repeat the same Judeo-Christian symbolism of Man Of Steel, plus that essential part
of the Batman mythology, Alfred Pennyworth's incessant insistence on dishing
out advice to his beloved master ("That's how it starts. The fever, the
rage, the feeling of powerlessness that turns good men... cruel"). This
image at 1:34, on the other hand, while clearly inspired by Frank Miller's The Dark Knight Returns (Holy
high-powered rifle, Batman!)...
...is more likely copied from this shot from The Dark Knight
Rises (2012), with the Caped Crusader brooding over a vast cityscape:
The trailer for Star Wars: The Force Awakens, meanwhile,
has been greeted with something closer to pure joy and adoration from fans and non-fans alike. This
after much speculation that J.J. Abrams would "ruin" the franchise
with his signature lens flares and time-jumping narrative tricks, the same way
he "ruined" his rebooted Star Trek.
Well, not only is the new trailer blessedly free of lens flares (whether time
travel plays a part in the plot remains to be seen), it teaches us something
that George Lucas's frowned-upon prequels apparently could not: that no matter
how many fantastical CG creatures you shove in our faces, nothing gets us quite
so nostalgic for Star Wars as a
simple shot of a man and his Wookie.
Lest you forget Abrams also had a hand in that other prolific science-fiction franchise,
however, we're also treated with
these rhyming shots, first from The Force
Awakens and then from Star Trek
(2009):
Finally, some thoughts on Mission: Impossible - Rogue Nation, opening July 31st. Originally slated for a December 25th
release, Paramount decided to move up the film by a full six months instead, to avoid competition with Star Wars and Spectre. While that certainly says a lot for the studio's
confidence in the sequel itself, the trailer for Rogue Nation (which, one day prior to its release, was also teased
with a truncated version of the very same trailer) seems to be trading on a
different sort of nostalgia. Note the similarities between this preview for
2011's Mission: Impossible - Ghost
Protocol and its immediate follow-up:
The stunts. The exotic locales. The cryptic voiceover (from the boss
at the IMF, no less) describing
sinister machinations afoot. Tom Cruise punching bad guys, showing off his still-chiseled
50-year-old physique. Cruise and his team, plotting their next move. The team's lone femme fatale, in a leg-revealing dress as she heads
off to the movie's penultimate party sequence. The wordless montage of dudes
pointing guns, set to a Top 40's hip
hop track (Eminem's "Won't
Back Down" in Ghost Protocol, The Fugees' "Ready
Or Not" in Rogue Nation). And the climactic shot of
Mr. Cruise, performing his latest act of death-defying insanity, dangling
thousands of feet in the air as Lalo Schifrin's iconic Mission: Impossible theme sends us off with a silly grin on our
faces.
To repeat, it is
absolutely the job of a sequel to recycle the best bits and pieces from the movies
that preceded it. That, after all, is their basic appeal in a nutshell - the fun of the familiar. But for a franchise that initially prided
itself on each chapter reflecting the different personality of its director -
the cold, enigmatic reserve of Brian De Palma's M:I-1, the flamboyant action of John Woo's M:I-2, the spy-tastic thrills of J.J. Abrams's M:I-3, and the high-wire imagination of Brad Bird's M:I-4 – the Mission: Impossible films are now in danger of becoming stale, homogenized, a product, virtually
indistinguishable from everything else churned out by the Hollywood hype
machine. (The director of Rogue Nation
is Christopher McQuarrie, who wrote The
Usual Suspects and directed Cruise in the excellent, stripped-down Jack Reacher.)
Time will tell if M:I-5 stands proud and apart from its
blockbuster brethren or simply offers up more of the same. For now, though, the
prognosis isn't looking good. Whether it's Mr. Cruise reacting to car bombs...
...riding motorcycles...
...or leaping tall buildings in a single bound...
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