... FOR "'THE AMAZING SPIDER-MAN' AND THE ART OF THE CYNICAL CASH GRAB"

Because there's no better way to ring in the release of The Dark Knight Rises than by talking about a competing superhero franchise from a competing motion picture studio...

I was just about to publish some thoughts on Sony's The Amazing Spider-Man last week, starring Andrew Garfield as everyone's favorite web-slinging superhero, when I happened across my friend Drew McWeeny's (second) write-up over at HitFix.com, which pretty much rendered anything I had to say on the subject moot. If you don't mind a spoiler-filled discussion on the plot's more "intricate" twists and turns, then you should really give that a shot, or at least check out Drew's initial review of the movie itself, as it sums up basically everything diehard fans find so frustrating about Spidey's big-screen reboot. (What follows is a slightly modified version of my original piece.)

... FOR "TRAILER ROUNDUP, JUNE 2012"

So here we are, not even two months into the summer movie season, and already studios are busy plugging their latest blockbusters scheduled for release after the summer's ended. Leave it to Hollywood, and its Lazy Susan manner of thinking, for keeping this particular gravy train rolling.

Last week, moviegoers welcomed the release of no less than three high-profile trailers - for a reboot, a prequel, and a sequel. Two of these, naturally, trade on your nostalgia for beloved returning characters, while the third assumes you've never even heard of its characters at all. Together, they give us an all-encompassing view of how to approach a potential franchise.

... FOR "MARKETING PLOYS AND THE ART OF THE MONEY SHOT"

I happened to catch Independence Day on AMC last week (well, most of it anyway), and was shocked to re-discover how simplistic the movie plays, and how that simple-mindedness works largely in its favor. It's deliberately designed as a callback to those big-budget, star-studded disaster flicks of the 70's, only this time with aliens, and like Earthquake or The Towering Inferno, it appeals to our most basic desire to watch stuff blow up. Each individual character motivation can be summed up in six words or less (Wants His Ex-Wife Back, Wants To Be An Astronaut, Wants To Be A Better President), the special effects (mostly model work, minimal CGI) are impressive in an old-fashioned Irwin Allen sort of way, and its big emotional crescendos ("Today we celebrate... our Independence Day!") are painted in the biggest, broadest strokes. Lump them all together, and it's no wonder audiences went absolutely ape for it.

... FOR "WALT DISNEY'S ANIMATED FIFTY (PART 37 - 'TARZAN' EDITION)"

My continuing foray into Disney's fifty official Animated Classics. As always, don't hesitate to share your thoughts/memories/complaints in the comments section below. Links to previous entries have also been included below.

Title: Tarzan (1999; based on the novel Tarzan Of The Apes by Edgar Rice Burroughs)

The Plot: An orphaned baby is adopted by gorillas in the jungles of Africa, where he learns to live as one of them.

The Songs: "Two Worlds," "You'll Be In My Heart," "Son Of Man," "Trashin' The Camp," "Strangers Like Me," "You'll Be In My Heart (Phil Collins Version)," "Two Worlds (Phil Collins Version)"

... FOR "FRANCHISE FACE-OFFS (PART 13 - 'SUPERMAN' EDITION)"

He is easily the most iconic and recognizable of all superheroes: Why, if the red boots, cape, and blue tights don't give him away, then the red-and-yellow "S" insignia at the center of his chest most certainly will. His name has become synonymous with all things "Truth, Justice and the American Way." And few phrases in pop culture iconography bring a smile to people's faces like "Look! Up in the sky! It's a bird! It's a plane! It's Superman!" can. Born Kal-El of Krypton, and later adopting the guise of mild-mannered reporter Clark Kent, the Man of Steel would not only emerge as Earth's greatest protector – he would turn out to be the archetype for all comic book heroes to follow.

This response no doubt took even Superman's creators by surprise. Hailing from the suburbs of Cleveland, Ohio, Jerry Siegel and Joe Shuster originally envisioned their "superman" (or "Übermensch," as coined by Friedrich Nietzsche) as a bald-headed telepathic villain bent on world domination. Years later, they completely re- jiggered their concept, and in April of 1938, the character as we all know and love him debuted in Action Comics #1, which sold on newsstands for 10¢ an issue (to compare: a mint-condition copy was recently auctioned off at $2.16 million). His popularity only skyrocketed from there, selling millions of comics in multiple languages all over the world. He soon became the star of his own radio show, a string of popular Max Fleischer cartoons, two movie serials, and a weekly television series starring George Reeves. Usurpers to the throne (including Batman, Wonder Woman, Spider-Man and the Hulk) could only look on with envy.