Could someone please tell me when trailer-worship became an actual thing? By "trailer," of course, I mean "a short promotional film composed of clips showing highlights of a movie due for release in the near future," as Dictionary.com defines it, and by "worship" I mean "people completely losing their s#@% over two minutes of random footage for a movie that probably hasn't even finished shooting yet." Most unsettling is the fact that you no longer need to venture down to your local theater to view these trailers in all their big-screen glory, as was the case in my day. Now, you can download the latest trailers onto your computer, or access them on YouTube or some attention-seeking celebrity's Facebook or Twitter feed, to your heart's content.
As if that weren't enough, we have now reached a point where studios have started releasing trailers for their trailers - 30-60-second teasers for full-length previews soon to debut on TV or the web. I first noticed this during the build-up to Star Trek Into Darkness (2013), when Paramount rolled out this minute-long teaser on December 6th, 2012: